About Manal Bernoussi

About MANAL

Manal Bernoussi is the founder and Managing Director of Leaders On Purpose LLC in Morocco. She’s an international MC/moderator and the host of Leaders On Purpose Podcast. With a deep understanding of both the international landscape and the local Moroccan context, Leaders On Purpose supports a wide array of clients, including multinational organizations, government entities, and private institutions.

Manal holds an engineering degree from INSA Lyon (France) and National University of Singapore as well as an MBA degree from Columbia University in New York and Africa Business School.

She is a mom of twins and an active member of Mentor’elles and We4She associations advocating for women leadership and women empowerment.

In 2022, Manal was selected amongst the top 50 inspiring women in Morocco by the magazine “Challenge”. In 2023, she was recognized amongst the TOP 200 Arab creators on Linkedin by Favikon. In 2024, she received the special jury prize from the EMEC awards and a Social Impact Award at the Global Entrepreneurship Festival in Nigeria.

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The World Power to X Summit
8ᵉ é𝐝𝐢𝐭𝐢𝐨𝐧 𝐝𝐮 𝐌𝐨𝐫𝐨𝐜𝐜𝐨 𝐓𝐨𝐝𝐚𝐲 𝐅𝐨𝐫𝐮𝐦
𝐑𝐚𝐛𝐚𝐭, 𝐌𝐨𝐫𝐨𝐜𝐜𝐨
𝐒𝐨𝐮𝐬 𝐥𝐞 𝐇𝐚𝐮𝐭 𝐏𝐚𝐭𝐫𝐨𝐧𝐚𝐠𝐞 𝐝𝐞 𝐒𝐚 𝐌𝐚𝐣𝐞𝐬𝐭é 𝐥𝐞 𝐑𝐨𝐢 𝐌𝐨𝐡𝐚𝐦𝐦𝐞𝐝 𝐕𝐈, 𝐥𝐚 8ᵉ é𝐝𝐢𝐭𝐢𝐨𝐧 𝐝𝐮 𝐌𝐨𝐫𝐨𝐜𝐜𝐨 𝐓𝐨𝐝𝐚𝐲 𝐅𝐨𝐫𝐮𝐦, 𝐨𝐫𝐠𝐚𝐧𝐢𝐬é𝐞 𝐩𝐚𝐫 𝐥𝐞 𝐆𝐫𝐨𝐮𝐩𝐞 LE MATIN, s’est tenue à Rabat autour d’un mot d’ordre clair : ✅ 𝘙é𝘶𝘴𝘴𝘪𝘳 2030, 𝘤’𝘦𝘴𝘵 𝘥’𝘢𝘣𝘰𝘳𝘥 𝘪𝘯𝘷𝘦𝘴𝘵𝘪𝘳 𝘥𝘢𝘯𝘴 𝘭’𝘩𝘶𝘮𝘢𝘪𝘯...
The World Power to X Summit
The First ChemTech x AI Program – Live from STATION F
Paris, France
𝐋𝐢𝐯𝐞 𝐟𝐫𝐨𝐦 STATION F, 𝐏𝐚𝐫𝐢𝐬 — We talk about FinTech, AgriTech, HealthTech… but how often do we hear about 𝐂𝐡𝐞𝐦𝐓𝐞𝐜𝐡? Until recently, not that often. And yet, 𝘤𝘩𝘦𝘮𝘪𝘴𝘵𝘳𝘺 𝘪𝘴 𝘦𝘷𝘦𝘳𝘺𝘸𝘩𝘦𝘳𝘦. It’s in the air we breathe, the crops we harvest, the batteries we charge. It’s the mother of all industries...
The World Power to X Summit
Morocco’s First National Conference on Artificial Intelligence
𝐑𝐚𝐛𝐚𝐭, 𝐌𝐨𝐫𝐨𝐜𝐜𝐨
𝐔𝐧𝐝𝐞𝐫 𝐭𝐡𝐞 𝐇𝐢𝐠𝐡 𝐏𝐚𝐭𝐫𝐨𝐧𝐚𝐠𝐞 𝐨𝐟 𝐇𝐢𝐬 𝐌𝐚𝐣𝐞𝐬𝐭𝐲 𝐊𝐢𝐧𝐠 𝐌𝐨𝐡𝐚𝐦𝐞𝐝 𝐕𝐈, 𝐌𝐨𝐫𝐨𝐜𝐜𝐨’𝐬 𝐟𝐢𝐫𝐬𝐭 𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐜𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐨𝐧 A𝐫𝐭𝐢𝐟𝐢𝐜𝐢𝐚𝐥 I𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 𝐦𝐚𝐫𝐤𝐬 𝐚 𝐡𝐢𝐬𝐭𝐨𝐫𝐢𝐜 𝐦𝐢𝐥𝐞𝐬𝐭𝐨𝐧𝐞...
The World Power to X Summit
5ᵉ Assises Nationales de l’Économie Sociale et Solidaire
Ben Guerir, Morocco
𝐒𝐨𝐮𝐬 𝐥𝐞 𝐇𝐚𝐮𝐭 𝐏𝐚𝐭𝐫𝐨𝐧𝐚𝐠𝐞 𝐝𝐞 𝐒𝐚 𝐌𝐚𝐣𝐞𝐬𝐭é 𝐥𝐞 𝐑𝐨𝐢 𝐌𝐨𝐡𝐚𝐦𝐦𝐞𝐝 𝐕𝐈, 𝐥𝐞𝐬 𝐀𝐬𝐬𝐢𝐬𝐞𝐬 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥𝐞𝐬 𝐝𝐞 𝐥’É𝐜𝐨𝐧𝐨𝐦𝐢𝐞 𝐒𝐨𝐜𝐢𝐚𝐥𝐞 𝐞𝐭 𝐒𝐨𝐥𝐢𝐝𝐚𝐢𝐫𝐞 𝐨𝐧𝐭 𝐫é𝐚𝐟𝐟𝐢𝐫𝐦é 𝐥𝐞 𝐫ô𝐥𝐞 𝐜𝐞𝐧𝐭𝐫𝐚𝐥 𝐝𝐞 𝐥’𝐄𝐒𝐒 𝐜𝐨𝐦𝐦𝐞 𝐩𝐢𝐥𝐢𝐞𝐫 𝐝𝐞 𝐜𝐨𝐧𝐯𝐞𝐫𝐠𝐞𝐧𝐜𝐞, 𝐝’𝐢𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧 𝐞𝐭 𝐝𝐞 𝐜𝐨𝐡é𝐬𝐢𝐨𝐧 𝐬𝐨𝐜𝐢𝐚𝐥𝐞...
The World Power to X Summit
United Nations Global Platform 2025
𝐆𝐞𝐧𝐞𝐯𝐚, 𝐒𝐰𝐢𝐭𝐳𝐞𝐫𝐥𝐚𝐧𝐝
It’s where active speakers sit in the 𝐢𝐧𝐧𝐞𝐫 𝐜𝐢𝐫𝐜𝐥𝐞, sharing their insights, and then we open the floor for perspectives from the 𝐨𝐮𝐭𝐞𝐫 𝐜𝐢𝐫𝐜𝐥𝐞𝐬, building layer upon layer of ideas...
The World Power to X Summit
The First UN Conference Session in Geneva
𝐆𝐞𝐧𝐞𝐯𝐚, 𝐒𝐰𝐢𝐭𝐳𝐞𝐫𝐥𝐚𝐧𝐝
𝐅𝐫𝐨𝐦 𝐌𝐨𝐫𝐨𝐜𝐜𝐨🇲🇦, 𝐀𝐟𝐫𝐢𝐜𝐚 𝐭𝐨 𝐭𝐡𝐞 𝐔𝐍 𝐈 𝐰𝐚𝐬 𝐡𝐨𝐧𝐨𝐫𝐞𝐝 𝐭𝐨 𝐦𝐨𝐝𝐞𝐫𝐚𝐭𝐞 𝐦𝐲 𝐟𝐢𝐫𝐬𝐭 𝐔𝐍 𝐜𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐬𝐞𝐬𝐬𝐢𝐨𝐧𝐬 𝐢𝐧 𝐆𝐞𝐧𝐞𝐯𝐚, 𝐒𝐰𝐢𝐭𝐳𝐞𝐫𝐥𝐚𝐧𝐝🇨🇭 At the 2025 𝐆𝐥𝐨𝐛𝐚𝐥 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦, I had the privilege of leading high-level conversations on how to turn disaster risk governance into real, transformative action and outcomes...
The World Power to X Summit
The World Bank Group
Washington, DC
"𝐖𝐡𝐚𝐭𝐞𝐯𝐞𝐫 𝐚𝐧𝐜𝐡𝐨𝐫𝐬 𝐲𝐨𝐮 𝐚𝐬 𝐚 𝐡𝐮𝐦𝐚𝐧 𝐛𝐞𝐢𝐧𝐠, 𝐝𝐨𝐧'𝐭 𝐜𝐨𝐦𝐩𝐫𝐨𝐦𝐢𝐬𝐞 𝐨𝐧 𝐭𝐡𝐚𝐭 𝐟𝐨𝐫 𝐚𝐧𝐲 𝐣𝐨𝐛." "𝐓𝐨 𝐡𝐚𝐯𝐞 𝐚 𝐬𝐞𝐧𝐬𝐞 𝐨𝐟 𝐩𝐮𝐫𝐩𝐨𝐬𝐞 𝐭𝐡𝐚𝐭 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐥𝐢𝐯𝐞 𝐛𝐲, 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐛𝐞 𝐲𝐨𝐮𝐫 𝐛𝐞𝐬𝐭 𝐬𝐞𝐥𝐟 𝐭𝐨 𝐝𝐞𝐥𝐢𝐯𝐞𝐫 𝐨𝐧 𝐭𝐡𝐚𝐭 𝐦𝐢𝐬𝐬𝐢𝐨𝐧 𝐞𝐯𝐞𝐫𝐲 𝐝𝐚𝐲...
The World Power to X Summit
Morocco 40 Under 40 Gala Event
𝐑𝐚𝐛𝐚𝐭, 𝐌𝐨𝐫𝐨𝐜𝐜𝐨
These inspiring words from coach Walid Regragui set the tone at the Morocco's 40 under 40 Gala Event...
The World Power to X Summit
𝐓𝐡𝐞 𝐟𝐢𝐫𝐬𝐭-𝐞𝐯𝐞𝐫 𝐌𝐄𝐍𝐀 𝐂𝐥𝐢𝐦𝐚𝐭𝐞-𝐒𝐦𝐚𝐫𝐭 𝐏𝐮𝐛𝐥𝐢𝐜
𝐑𝐚𝐛𝐚𝐭, 𝐌𝐨𝐫𝐨𝐜𝐜𝐨
It was a great pleasure and honor for me to play a part in this landmark event, co-organized by the Trésorerie Générale du Royaume du Maroc (TGR)...
The World Power to X Summit
Africa CEO Forum 2025
Abidjan, Côte d’Ivoire
Honored to moderate ‘Frugal or Prodigal AI: What is the African Model?’ at the Africa CEO Forum 2025 in Abidjan. A vital conversation — explore more.
The World Power to X Summit
Global Growth Conference 2025
Rabat
Honored to host the opening ceremony of the Global Growth Conference 2025 by Institut Amadeus. Discover some highlights.
The World Power to X Summit
The 16th edition of the 𝐌𝐞𝐝𝐚𝐲𝐬 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐅𝐨𝐫𝐮𝐦
Morocco
The 16th edition of the 𝐌𝐞𝐝𝐚𝐲𝐬 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐅𝐨𝐫𝐮𝐦, hosted 𝐮𝐧𝐝𝐞𝐫 𝐭𝐡𝐞 𝐇𝐢𝐠𝐡 𝐏𝐚𝐭𝐫𝐨𝐧𝐚𝐠𝐞 𝐨𝐟 𝐇𝐢𝐬 𝐌𝐚𝐣𝐞𝐬𝐭𝐲 𝐊𝐢𝐧𝐠 𝐌𝐨𝐡𝐚𝐦𝐦𝐞𝐝 𝐕𝐈, kicked off with an opening session on “𝐆𝐥𝐨𝐛𝐚𝐥 𝐏𝐫𝐨𝐬𝐩𝐞𝐫𝐢𝐭𝐲 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭𝐬.
The World Power to X Summit
9em Edition du colloque X-Maroc
Morocco
Sous le Haut Patronage de Sa Majesté le Roi, la 9e édition du colloque X-Maroc (École Polytechnique) a réuni des experts de renom autour de l'avenir énergétique du Maroc.
The World Power to X Summit
Podcasts Festival
Casablanca
Deeply honored to have received this award for Leaders On Purpose Podcast at the inaugural edition of the Podcasts Festival, yesterday in Casablanca.
The World Power to X Summit
49ème assemblée générale de la fanaf
Marrakech
Sous le Haut Patronage de Sa Majesté le Roi Mohammed VI, la 49ᵉ Assemblée Générale de la FANAF s'est ouverte hier à Marrakech, réunissant plus de 1500 acteurs clés du 𝐬𝐞𝐜𝐭𝐞𝐮𝐫 𝐝𝐞 𝐥’𝐚𝐬𝐬𝐮𝐫𝐚𝐧𝐜𝐞 à 𝐭𝐫𝐚𝐯𝐞𝐫𝐬 𝐥𝐞 𝐜𝐨𝐧𝐭𝐢𝐧𝐞𝐧𝐭.
The World Power to X Summit
49ème assemblée générale de la fanaf
Morocco
𝐋'𝐀𝐟𝐫𝐢𝐪𝐮𝐞, c'est 15 % 𝐝𝐞 𝐥𝐚 𝐩𝐨𝐩𝐮𝐥𝐚𝐭𝐢𝐨𝐧 𝐦𝐨𝐧𝐝𝐢𝐚𝐥𝐞, mais 𝐦𝐨𝐢𝐧𝐬 𝐝𝐞 5 % 𝐝𝐞 𝐥'é𝐜𝐨𝐧𝐨𝐦𝐢𝐞 et seulement 4 % 𝐝𝐞𝐬 é𝐜𝐡𝐚𝐧𝐠𝐞𝐬 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐮𝐱.
The World Power to X Summit
Les Industrielles
Morocco
J’ai eu l’honneur de participer à l’événement "Les Industrielles", organisé par Industrie du Maroc Magazine مجلة صناعة المغرب, et de recevoir le 𝐏𝐫𝐢𝐱 𝐝𝐞 𝐥𝐚 𝐕𝐨𝐢𝐱 𝐝𝐞 𝐥𝐚 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 pour Leaders On Purpose Podcast.
The World Power to X Summit
ASFIM Conference 2024
Morocco
We were honored to hear opening remarks from Nezha Hayat, Chair of hashtag#AMMC, and closing remarks from HE. Nadia FETTAH, Minister of Economy & Finance.
The World Power to X Summit
𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐅𝐢𝐧𝐚𝐧𝐜𝐞 𝐅𝐨𝐫𝐮𝐦 by BMCI Groupe BNP Paribas
Morocco
On ne peut pas gagner dans un monde qui perd ». C’est avec cette conviction que s’est tenue la 2ᵉ édition du 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐅𝐢𝐧𝐚𝐧𝐜𝐞 𝐅𝐨𝐫𝐮𝐦, organisée par BMCI Groupe BNP Paribas.
The World Power to X Summit
𝐅𝐨𝐫𝐮𝐦 𝐌𝐚𝐫𝐨𝐜 – 𝐅𝐫𝐚𝐧𝐜𝐞 : 𝐄𝐧𝐣𝐞𝐮𝐱 𝐝𝐞 𝐥𝐚 𝐜𝐨𝐮𝐩𝐞 𝐝𝐮 𝐦𝐨𝐧𝐝𝐞 2030
Morocco
Une journée unique au 𝐂𝐨𝐦𝐩𝐥𝐞𝐱𝐞 𝐌𝐨𝐡𝐚𝐦𝐦𝐞𝐝 𝐕𝐈 𝐝𝐞 𝐅𝐨𝐨𝐭𝐛𝐚𝐥𝐥 rassemblant des entreprises marocaines et françaises autour d’une ambition commune : construire ensemble les grands projets structurants pour se préparer à la Coupe du Monde 2030.
The World Power to X Summit
𝐓𝐡𝐞 𝐟𝐢𝐫𝐬𝐭-𝐞𝐯𝐞𝐫 𝐌𝐄𝐍𝐀 𝐂𝐥𝐢𝐦𝐚𝐭𝐞-𝐒𝐦𝐚𝐫𝐭 𝐏𝐮𝐛𝐥𝐢𝐜 𝐏𝐫𝐨𝐜𝐮𝐫𝐞𝐦𝐞𝐧𝐭 𝐂𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐭𝐨𝐨𝐤 𝐩𝐥𝐚𝐜𝐞 𝐌𝐨𝐫𝐨𝐜𝐜𝐨
Rabat
It was a great pleasure and honor for me to play a part in this landmark event, co-organized by the Trésorerie Générale du Royaume du Maroc (TGR) and The World Bank, with support from Islamic Development Bank (IsDB), EBRD, AFD - Agence Française de Développement, European Investment Bank (EIB), and New Development Bank (NDB).
The World Power to X Summit
𝐓𝐡𝐢𝐬 𝐟𝐢𝐫𝐬𝐭 𝐝𝐚𝐲 𝐨𝐟 𝐆𝐈𝐓𝐄𝐗 𝐀𝐅𝐑𝐈𝐂𝐀 2025 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐞𝐝 𝐩𝐮𝐫𝐞 𝐚𝐝𝐫𝐞𝐧𝐚𝐥𝐢𝐧𝐞!
Marrakech
For its 3rd edition, GITEX AFRICA is back in Marrakesh and once again raising the bar: - 1,450 exhibitors - 740 startups from 58 countries - Participants from 130+ countries
The World Power to X Summit
𝐌𝐞𝐝𝐚𝐲𝐬 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐅𝐨𝐫𝐮𝐦
Casablanca - Morocco
The 16th edition of the 𝐌𝐞𝐝𝐚𝐲𝐬 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐅𝐨𝐫𝐮𝐦, hosted 𝐮𝐧𝐝𝐞𝐫 𝐭𝐡𝐞 𝐇𝐢𝐠𝐡 𝐏𝐚𝐭𝐫𝐨𝐧𝐚𝐠𝐞 𝐨𝐟 𝐇𝐢𝐬 𝐌𝐚𝐣𝐞𝐬𝐭𝐲 𝐊𝐢𝐧𝐠 𝐌𝐨𝐡𝐚𝐦𝐦𝐞𝐝 𝐕𝐈, kicked off with an opening session on “𝐆𝐥𝐨𝐛𝐚𝐥 𝐏𝐫𝐨𝐬𝐩𝐞𝐫𝐢𝐭𝐲 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭𝐬.”
The World Power to X Summit
Choiseul Africa Business Forum
Marrakech - Morocco
The 5th edition of the Choiseul Africa Business Forum, held under the 𝑯𝒊𝒈𝒉 𝑷𝒂𝒕𝒓𝒐𝒏𝒂𝒈𝒆 𝒐𝒇 𝑯𝒊𝒔 𝑴𝒂𝒋𝒆𝒔𝒕𝒚 𝑲𝒊𝒏𝒈 𝑴𝒐𝒉𝒂𝒎𝒎𝒆𝒅 𝑽𝑰, gathered over 800 participants from 60 countries for 1.5 days of networking and panel discussions.ᐧ
The World Power to X Summit
The World Power to X Summit
Casablanca - Morocco
It was an honor to MC the 4th edition of the 𝐖𝐨𝐫𝐥𝐝 𝐏𝐨𝐰𝐞𝐫 𝐭𝐨 𝐗 𝐒𝐮𝐦𝐦𝐢𝐭 under the 𝐇𝐢𝐠𝐡 𝐏𝐚𝐭𝐫𝐨𝐧𝐚𝐠𝐞 𝐨𝐟 𝐇𝐢𝐬 𝐌𝐚𝐣𝐞𝐬𝐭𝐲 𝐊𝐢𝐧𝐠 𝐌𝐨𝐡𝐚𝐦𝐦𝐞𝐝 𝐕𝐈. Hosted by IRESEN, Cluster GreenH2, UM6P, and Masen under the auspices of the Ministry of Energy Transition and Sustainable Development - Kingdom of Morocco, this event has undeniably become a must-attend in the industry.
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Digital Morocco 30
Casablanca - Morocco
Honored to have moderated the official launch of #DigitalMorocco2030. The strategy revealed by H.E Minister Ghita Mezzour, PhD, focuses on two areas: digitizing public services and boosting the digital economy. It identifies three catalysts—digital talent, cloud, and connectivity—and includes cross-cutting themes of Artificial Intelligence and inclusive usage.
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GITEX AFRICA 2024
Marrakech - Morocco
Under the High Patronage of His Majesty the King, the second edition of GITEX Africa Morocco took place in Marrakech from May 29th to 31st, 2024.
GITEX AFRICA is not only the largest tech and startup show in Africa, but it is also comparable to, if not larger than, some of the biggest and most renowned tech and startup shows in Europe.
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Africa CEO Forum
Kigali - Rwanda
The Africa CEO Forum, largest international meeting of the African private sector, took place on 16-17 May 2024 in Kigali, Rwanda.
Two days of conferences, debates and high-level meetings dedicated to highlighting the driving role of the private sector in the development of the continent.
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United Nations - International Day of Argania
Essaouira, Morocco
The 4th International Day of Argania celebration was broadcasted live on the United Nations WebTV. On May 10th 2024, the Kingdom of Morocco and the UN commemorated the 4th anniversary of the International Day of Argania.
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RDV de Casablanca de l’Assurance
Casablanca, Morocco
The Rendez-Vous de Casablanca de l'Assurance organized by the Moroccan Insurance Federation under the High Patronage of His Majesty King Mohammed VI took place on 17-18 April 2024.
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World Bank-World Health Organization-Global Fund Regional high-level forum on health financing
Rabat, Morocco
The first regional high-level forum on health financing in the Eastern Mediterranean and North Africa region, co-organized by The World Bank, The World Health Organization, and The Global Fund, took place 5-7 of March 2024 in Rabat Morocco.
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UNESCO Intangible Cultural Heritage list
Benguerir, Morocco
Celebrating the inscription of Malhoun on the UNESCO Intangible Cultural Heritage list was a historic moment that UM6P, in collaboration with the Academy of the Kingdom of Morocco, was proud to mark during this special event
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